Multimedia Case Study Consultancy

The objective of this Terms of Reference (TOR) for the Multimedia Case Study is to guide the creation of comprehensive and impactful multimedia documentation that highlights the technological advancements and achievements of the Belizing Tourism Innovation Lab Project. The case study aims to serve as a source of inspiration, education, and collaboration for stakeholders in the tourism, education, and technology sectors in Belize.

Through engaging multimedia elements, the case study seeks to showcase innovation, provide educational insights, demonstrate real-world impact, promote sustainable tourism practices, engage diverse stakeholders, explore technology advancements, and offer a model for similar projects. The goal is to enhance visibility, encourage collaboration, and contribute valuable data-driven insights while maintaining transparency, ethical considerations, and a visually engaging narrative.

Scope of Work

The consultancy will encompass a series of activities to ensure the effective development and delivery of a compelling multimedia case study for the Belizing Tourism Innovation Lab Project. The consultant will collaborate closely with the monitoring and evaluation consultant to achieve seamless integration of project evaluation data into the case study.

The key activities include:

1. Needs Assessment: Jointly meet with the client to understand project goals,objectives, and key messages. Collaborate on reviewing project documentation, reports, and related materials.
2. Content Development: Develop a creative and engaging story that highlights key messages. Write the case study narrative and develop scripts for videos and animations.
3. Conduct Interviews: Collaboratively interview key project stakeholders, including project leads, technology experts, educators, and beneficiaries. Gather quantitative and qualitative data on the project's impact.
4. Multimedia Production: Produce high-quality multimedia content, encompassing videos, photos, and animations. Collaborate with videographers, photographers, and animators to create informative content.
5. Editing and Assembly: Edit video and audio content, assembling it into a final case study video. Add music, sound effects, and graphics to ensure a polished and professional product.
6. Delivery: Deliver the final case study video to the client in a preferred format. Ensure compliance with ethical standards, data privacy regulations, and cultural sensitivities.

Other Services:

Constant Communication: Regular communication with the client via email, phone, or video calls. Availability to address client questions and provide updates on case study progress.

Online and In-Person Meetings: Hold online or in-person meetings with the client as needed. Discuss the case study, provide feedback, and ensure project alignment. The consultant will work in tandem with the monitoring and evaluation consultant to seamlessly integrate evaluation data, fostering a comprehensive and impactful multimedia case study for the Belizing Tourism Innovation Lab Project.

Deliverables for Multimedia Case Study Consultant 

Month 1: Planning and Initial Development

• Conduct a needs assessment with the client to comprehend project goals, objectives, and key messages. Review project documentation, reports, and related materials.
• Develop a creative and engaging narrative emphasizing key messages. Write the case study narrative and create scripts for videos and animations.

• Collaborate with the monitoring and evaluation consultant to identify and integrate relevant evaluation data into the case study.
• Begin conducting interviews with key project stakeholders, including project leads, technology experts, educators, and beneficiaries.

Month 2: Content Production

• Continue conducting interviews with key project stakeholders.

• Produce high-quality multimedia content, including videos, photos, and animations. Collaborate with videographers, photographers, and animators to create informative and engaging content.
• Commence the editing of video and audio content, assembling it into a final case study video.
• Enhance the final video with music, sound effects, and graphics to ensure a polished and professional product.

Month 3: Finalization and Delivery

• Complete the editing and assembly of the case study video.
• Deliver the final case study video to the client in the preferred format.
• Ensure strict compliance with ethical standards, data privacy regulations, and cultural sensitivities throughout the case study development.
• Provide ongoing support and guidance to the client on promoting and sharing the case study.

Other Services:

• Maintain constant communication with the client via email, phone, or video calls, addressing questions, and providing regular updates on case study progress.
• Conduct online or in-person meetings with the client as needed to discuss the case study, offer feedback, and ensure project alignment.

Additional Deliverables:

• Submit monthly progress reports detailing the status of activities and milestones achieved.
• Provide a comprehensive final report at the conclusion of the contract.

This is a preliminary list of deliverables, subject to potential adjustments based on the specific requirements of the Belizing Tourism Innovation Lab and the consultant's expertise and experience.

Let's Go Belizing Ltd., headquartered in San Ignacio, specializes in offering an extensive array of products and services to support Belize's tourism sector. Our portfolio comprises Belizing.com, Belizing Payments, and Belize Digital Media, all of which play a crucial
role in delivering advanced technological solutions and expertise. In partnership with the IDB Lab, we are currently actively involved in the Belizing Tourism Innovation Lab initiative. The primary objective of this project, which commenced in 2021 and is now in its concluding phase, is to revolutionize capacity development and promote the adoption of digital strategies among tourism businesses and their staff in Belize.

The project has made substantial progress in achieving its goals, which include providing digital training to tourism professionals, creating a suite of digital tools and resources, and fostering collaborative relationships and partnerships among various stakeholders in the tourism industry. As the project approaches its final stage, the emphasis is on ensuring the long-term sustainability of its accomplishments and maximizing its positive impact
on Belize's tourism sector.

Diversity: LetsGoBelizing LTD. and the Inter-American Development Bank Lab are
committed to diversity and inclusion, as well as fair employment opportunities. We
embrace diversity on the basis of gender, age, education, national origin, ethnic origin, race, disability, sexual orientation, religion, HIV/AIDS status. We encourage women, Afro-descendants, and persons of indigenous origins to apply.

Firms are requested to include in their application package the following:

• Letter of Intent: A letter of intent addressed to the Project Coordinator, expressing your interest in the consultancy and briefly outlining your qualifications and experience.
• Technical Proposal: A technical proposal that includes a detailed work plan and proposed timeline for completing the consultancy.
• Financial Proposal: A financial proposal that includes a detailed budget for the consultancy, including your consultancy fee and any other reimbursable costs.
• Consultant CV: A CV for the lead consultant and any other team members who will be involved in the project. The CV should include each consultant's education, experience, and relevant skills.
• Evidence of Previous Work: Evidence of similar previous work done in the Monitoring and Evaluation of projects in Belize. This could include case studies, testimonials from clients, or letters of recommendation.
• Reference Letters: Two (2) reference letters from previous clients or employers.

Note: Failure to comply with any of the above requirements will cause the proposal to be rejected. If one of the above items is not available, kindly draw this to the attention of LetsGoBelizing LTD.

Submissions should be sent to the following email address below in soft copy.

Ferdy I. Cabb
Project Coordinator
LetsGoBelizing LTD.
22 Buena Vista Road
San Ignacio, Cayo
Email: project.admin@belizing.com | management@belizing.com

For further information, contact the LetsGoBelizing LTD at the above-listed emails or at telephone number 824-2768.

Deadline: Submission must be received by November 23, at 5:00 PM.